I had a conversation this morning with one of my co-workers about how sometimes the trim level badge of a car doesn’t quite add up and leaves most guessing what the hell does LTZ mean? What does SX mean? SE? Special Edition? How do they go about it?

I surely don’t have a clue but sometimes things do make sense.. Executive trim obviously means tippity top model, SS means fast and so on and so forth.

What do you guys think?