My mom brought up an interesting point after I bought my new-to-me 2012 A6. She had read an article that said, on average, people enjoy that new car feeling for about a week before it wears off. She mentioned “for you that’s probably longer, right?” I said that absolutely it was.
I’ve had the car for 6-7 weeks now and I still get excited about driving it. Although my commute has become almost as mundane as it was in the car I had before this, but going on leisurely drives, particularly engaging roads or simply being presented with an empty on-ramp is still very exciting to me!
Another realization I had, my Taurus SHO had definitely lost that new-car-excitement after a while. But I was able to rekindle it in a big way by installing a tune on it (which on a EcoBoost 3.5 is a huge jump in power). So I would argue that those of us that modify our cars are essentially buying a new lease on that new-car-feeling.
ps. Yes I had an amazing time playing around in the snow with that car.