Over the last few years, smartphone adoption has begun to slowly transform itself into something different, something that resembles automotive culture. Brand loyalty, attachment to out of date hardware and software lead by the diminishing relevance of Moore's Law (lest we start adopting quantum computing), and software updates containing mostly user interface changes all contribute to each individual bonding with a particular device, product line, or brand and not wanting to let go.

Competitive brand loyalty between Android and Apple users (with Windows Phone 8 being the Linux of phones) has held a firm and pointless argument since the launch of the original iPhone. Apple vs. Android arguments are very similar to farmers arguments regarding Case vs. John Deer or Ford vs. Chevy; they never end with anyone's opinion changed, and this is because different consumers have different preferences. Chances are, if I own an iPhone, I care about aesthetics backed up by a smooth and reliable User Experience, while if I own an Android device, I care about specs, screen size (which has become quite ridiculous in recent days), and "openness". However, both Apple and Android have responded to the other user's criticisms, yet why is hardly anyone switching? Brand Loyalty is strong and can hold users for longer than suits their quantitative needs because the brand holds some sort of exterior power.

Moore's Law has started to wobble under the pressure of our ability to advance into the next age of quantum computing. Apple, Samsung, Google, Qualcomm, and the rest of the smartphone computing world will not be able to radically improve our phone's computing power as long as the quantum world is out of reach; this will lead to software updates being purely aesthetic and perhaps tweaks to the way we interact with out devices. Without our smartphones being measurably better than the last model, why should we even upgrade. Smartphone users will start to hold on to phones like some car enthusiasts hold on to classic cars or clamor for out of date mechanical systems like manual gearboxes or rear wheel drive.


The first Apple user separation is happening right now with people who do not want to upgrade to iOS 7 because they don't like the design or think the software will bog down their phone. Android fragmentation is also a key player in separating solely Android users. Samsung vs. Motorola (owned by Google) vs. HTC vs. LG, and on the list goes.

This technological shift of brand preferences is now making its way back into the automobile with Ford SYNC and iOS in the Car (pictured above). Soon enough, the majority will be buying cars based of off the operating system it has without regard for the drivetrain, without regard for the one thing that actually makes it a car. Personally, I will never buy a car with Ford SYNC, and am very much drawn to the idea of iOS in the Car.


Recently, I have noticed certain stereotypes of people purchasing specific brands of phones; this is not unlike certain people buying specific cars (Architects and Saabs, for example), leading me to the question that brought me to write this article, and the question that I would like you to ponder: As the future of smartphones stretches outward, and the marketshare of certain brands grows weak, with other less known brand springing up, what stereotypes of people will be drawn toward certain phones in regards to their personal preference?