This is a honest commercial, generic middle aged white guy driving around in his generic "luxury" car. Only problem is, not a single person has any idea what it is. Seriously, Hyundai makes a luxury car and then completely forgets to add Hyundai badge to it. The guy drives around looking all smug, is he smug because he has to tell people what he drives? When he tells people, does he say, "It's a Hy-Equus. Yes, it's an Equus."?