Chasing after that Subaru Baja/Explorer Sport-Trac market, I see. So, here’s how this is going to play out. The journalists are going to be like, “OMG SO BEAUTIFUL. AT LAST THE PERFECT TRUCK IS HERE. ALL THE TRUCK MOST PEOPLE WILL NEED.” This will then be followed up a few years later when they cancel it due to a lack of sales with: “WHY IS NO ONE IS BUYING TEH SANTA CRUZ? THE SMALL TRUCK MARKET IS DEAD. WHY BUY A NEW F-150 WHEN YOU CAN GET A USED ‘HOLY GRAIL OF TRUCKS’ FOR $5,000.00"
Look, it’s an oddball CUV with a 3-foot bed, attached to a brand with horrible depreciation. Even though on paper it’s going to be in class by itself for a while, it will be still be crossshopped against Tacoma, Ranger, Colorado, Gladiator, F-150, Silverado, RAM, Frontier etc... Why because if it’s going to be called a Truck, it’ll be compared to every other Truck, because that’s what Truck buyers do, they look for the biggest truck that they can afford.