I don’t know why I am so bothered by this. It doesn’t matter. That said... So So there’s this cool new Audi commercial on a steep street in Pittsburgh. And of course all the commentariat are talking about whether or not it’s the steepest street, why it should or shouldn’t qualify....whatever.

For some reason, it bugs me that they have a clip of cyclists going up it that they’re trying to pass off as old-timey (complete with b&w and graininess and faux dirt on the film) .... when the cyclists are clearly modern cyclists. Just look at the bikes, the gear, the helmets, the sunglasses. Why the deception, Audi?