As a prize for being worthy of being called an Opponaut. The reason? In 1966, he starred in his own commercial, although his name wasn't Cookie Monster, it was Wheel Stealer. He had sharp teeth and was deemed a home invader, camouflaging into your unsuspecting family members and stealing all the wheels. So, he is a born and raised Opponaut, even if he didn't have high moral standards when he started out. Here is the commercial that never aired which tells his story along side other shady characters.