...to sell colored tires. My best friend and I saw an old car with spray-painted blue wheels and tires, and we realized that nobody makes colored tires and there's no law stating that they have to be black or anything. But then we realized that they're tires. They have to be good quality to begin with. It would be possible for, say, Bridgestone to introduce a line of colored tires. But a completely new company nobody has ever heard of would have no chance at all. Oh well.