So as the story goes, I graduated college in 2010 with a Bachelors Degree in Business Administration. As a Marketing major. Being that this was 2010, jobs in my field, or jobs of any kind were scarce, at best. So, after 6 months of job hunting to no avail, my father saw a posting for sales positions at my local Chevrolet Dealer. That moment would change my life forever.
Ever since I was little, I always loved cars. I was a piston head since birth. But, being as I have never sold cars in my life, or even really liked American cars, I was skeptical. My father told me my love for cars would prevail, and it can just be temporary until the market gets better. "Besides," he said, "It doesn't look bad on a resume."
I walked into the dealership, I left with a job.
That was almost 5 years ago.
Fast forward to present day. I have worked up the ranks, to be a senior salesperson, General Motors Mark of Excellence Certified for sales volume and Customer Satisfaction (CSI scores) for the last 3 years in a row. I also had the title of Commercial Truck Manager, Used and Internet inventory Manager, and Performance Vehicle Specialist.
Those titles and sales experience are awesome, but the most important lesson I have learned from all this experience is, to always be honest, and offer a fair deal to EVERYONE. Treat EVERYONE, like they were there to buy 50 cars. Treat EVERYONE as if they had perfect credit. Treat EVERYONE with dignity and respect, even if they had none to offer me.
That way of doing business promised that I would not make a lot in commission, and piss off my managers from time to time. What it did do, was gain me respect from my customers. Who in turn referred me to everyone under the sun, and gave me exceptional gratitude and praise. My repeat business was off the charts.
Yet I digress, the dealership world is governed by results. When a new manager was brought on to increase sales, we butted heads. We had a fundamental difference in opinion on the correct way to deal with people, and how to encourage them to purchase our product. My way of doing things, just not his way. Which is ok, I understand everyone has there style. His style began to wear on my motivation to get up and come to work everyday. I became a lump.
Thus after a heated debate, which I admit was partly my fault, I am no longer working there. To there credit, I did it to myself.
So here we are, a 27 year old with 5 years of experience, about to take the biggest risk thus far. Open my own store.
My plan is to get my dealers license here in NY, with a small retail space (suggestions for that please if you have any) to try and sell inexpensive cars, that are very clean inside and out, and have no major mechanical issues. My goal is to buy cheap, $500-$2500 and sell cheap, $4500 max. My whole pitch is to give people who can't afford anything else, who need a 2nd winter car, college kids, and folks who just don't want to spend a lot of money on transportation, quality used vehicles, with no major mechanical problems. I'm one of the honest ones out there, and hopefully my personality and way of doing business will speak for itself.
If you have experience with this type of thing, please comment, I need all the advice and suggestions I can get!
Image via: DMV.NY.gov (New York State Department of Motor Vehicles)