According to the story, a group of women were hanging out in the parking lot. One wandered off and the group decided that the best way to find her would be to drive her BMW onto the sand and drive up and down the beach. She got stuck when she turned around and hit some wet sand. The vehicle was left there overnight.
When will people learn that sand is not a good idea for your SUV... This was at Nokomis Beach, about 10 minutes from me. Source: Herald Tribune