Yesterday I was reading my favorite French car magazine, when I discovered something frankly unhinged about the 911 Turbo S pricing. The base price is € 206k. Now, in isolation like that, it’s hard to see anything wrong with that ginormous price tag. The Turbo S is a fantastic car, no doubt, with incredible performance and day to day usability. But let’s compare that with a few other offerings here in Europe.
First off, let’s take Ferrari, historically Porsche’s arch rival. Ferrari’s offerings are always perceived as more exclusive, more expensive. A different social class of cars, shall we say. What was great with Porsche is that they constantly delivered rivalling performance and driving fun for way less. Well, no more, fam. If the 911 Turbo S is priced as € 206k, the 488 GTB starts as € 208k. Both of course before you drop € 50k of options on them, per tradition. What the hell? Now, the Turbo S is, again, no doubt a fantastic car. But I think most here will agree that the Ferrari is in another class altogether. I love Porsches, but if you’re gonna sell me Ferrari’s latest and meanest mid-engined supercar for the same price, let me tell you that I won’t hesitate long.
But we’re not done here yet. Enters McLaren, whose range of cars has been described as at least Ferrari rivalling, with high tech carbon tubs, mindblowing performance, etc. And now, they make a car named the 570S, that some journalists described as the best McLaren ever. Well, bad news Porsche, the best McLaren yet is 20 grand cheaper than a base Turbo S. Ouch! Now, sure, you can fit two small kids in the back of the Turbo. But as gearhead, are you really gonna spend thenty thousand euros more to get what I personally regard as one of the least fun 911?
And the Turbo’s pricing troubles don’t stop there. In fact, they begin in house. A base, new GT3 RS costs € 184,925. That’s right, you can get Porsche’s revered track beast for more than 20 grand less than the Turbo S. And not to mention that the fabulous R was priced, when available, 14 grand less than the Turbo S.
So to sum up. If you’re not the greatest, die hard, hardcore Porsche fan, there’s no serious reason to pick the Turbo S over comparably priced cars from other manufacturers (and I didn’t even mention the AMG GT-S, € 60k cheaper. 60!). And if you are, well, why wouldn’t you get at least a normal GT3, for way, way less money?
Maybe you guys understand it better than I do. But this all makes absolutely no sense to me.
Again, this is all for base prices. I played a bit with the configurator, and without going berserk, I went past €230k.