Not saying that they will. But I wouldn’t put it past them...
You’ve seen automakers playing name games before. Chevy couldn’t figure out what kind of car a Lumina is supposed to be. Mitsubishi has all but abandoned the Eclipse’s heritage. And Chrysler changes their company name more often than some people change their socks...
Now, a recent report from Morgan Stanley had this to say about Ford and the F-150 brand:
Now this certainly isn’t an indication that Ford’s actually going to do something weird with the F-150 name (are we not using the broader term “F-series” anymore?). No one’s saying that “F-150” will start being applied to non-trucks. Nor is it a sign that F-150 will become its own spinoff brand a la Ram.
But it gives me an uneasy feeling, you know? Like Ford’s going to take advantage of this in some ridiculous way, disregarding a well-established brand identity of what defines the F-150, and bastardizing the name to help sell other Ford cars or something like that.