Which is to announce a new generation of vehicle that looks nearly the same outside but is different everywhere else.
Examples in point.
Here is the old Camaro.
And here is the new Camaro.
It might look the same, but no. The entire body is different. The platform has changed from the Zeta to Alpha platform. All engines are completely new. 200 pounds were lost.
Another example would be the Hyundai Sonata/Kia Optima.
And the new cars:
See, the cars don’t look very different on the outside. But the interiors are different, all powertrains are tweaked, they’re riding on longer wheelbases, and have more features.
So why do companies do this nowadays? Is it to save money for other things? Is it because of laziness?