In yet another move of a company grasping at straws they think Millennials are wanting, Hertz has jumped on the all inclusive subscription bandwagon.

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Here’s how it works: There are 2 tiers to choose from, pictured above. Tier 1 starts $999/month and pretty much gets you standard rental fare. Tier 2 at $1399/month gets you large cars and a few luxury choices in addition to all the cars from Tier 1. To subscribe, you just call up the line, select your tier and pay a non refundable $250 enrollment fee.

There are a few caveats to all this though. The main one is that it requires you to be a member of their Hertz Rewards program and have a credit card on file with them as well and a qualifying credit score, because depreciation asset in the hands of a stranger require shit like that. Also there is a minimum contract period of 2 months. So if you signed up and thought, maybe this is dumb and I don’t wanna waste my money on this, you have to wait 2 months before bailing. If not, the subscription auto renews until you request a cancellation.

The prices for each tier include the following:

  • Ability to exchange your vehicle twice per month. Additional exchanges (i.e. more than 2) are $75 per vehicle
  • 2,000 monthly mileage allotment
  • Liability coverage (100/300/50)
  • Full maintenance
  • Loss Damage Waiver ($1,000 deductible)
  • Sirius XM Radio (where available)
  • Roadside Assistance
  • Free Additional Driver
  • Earn Gold Plus Rewards points: 1 point per $1 spent, with 25% and 50% bonuses for Five Star and President’s Circle members

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All in all, its pretty pricey. The tiers are interesting, until you find out that vehicle availability is not guaranteed. So if you go in for a Infiniti QX60 specifically, you might be disappointed. I don’t see many going for this unless your’re like a business traveler or something. Its interesting for sure, but don’t expect this thing to be around in a few months or a year.