Introducing Hertz My Car, yet another subscription service

In yet another move of a company grasping at straws they think Millennials are wanting, Hertz has jumped on the all inclusive subscription bandwagon.


Here’s how it works: There are 2 tiers to choose from, pictured above. Tier 1 starts $999/month and pretty much gets you standard rental fare. Tier 2 at $1399/month gets you large cars and a few luxury choices in addition to all the cars from Tier 1. To subscribe, you just call up the line, select your tier and pay a non refundable $250 enrollment fee.

There are a few caveats to all this though. The main one is that it requires you to be a member of their Hertz Rewards program and have a credit card on file with them as well and a qualifying credit score, because depreciation asset in the hands of a stranger require shit like that. Also there is a minimum contract period of 2 months. So if you signed up and thought, maybe this is dumb and I don’t wanna waste my money on this, you have to wait 2 months before bailing. If not, the subscription auto renews until you request a cancellation.

The prices for each tier include the following:

  • Ability to exchange your vehicle twice per month. Additional exchanges (i.e. more than 2) are $75 per vehicle
  • 2,000 monthly mileage allotment
  • Liability coverage (100/300/50)
  • Full maintenance
  • Loss Damage Waiver ($1,000 deductible)
  • Sirius XM Radio (where available)
  • Roadside Assistance
  • Free Additional Driver
  • Earn Gold Plus Rewards points: 1 point per $1 spent, with 25% and 50% bonuses for Five Star and President’s Circle members

All in all, its pretty pricey. The tiers are interesting, until you find out that vehicle availability is not guaranteed. So if you go in for a Infiniti QX60 specifically, you might be disappointed. I don’t see many going for this unless your’re like a business traveler or something. Its interesting for sure, but don’t expect this thing to be around in a few months or a year.

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