RCR did a mini documentary on the Edsel:
It got me thinking about what would constitute a modern version of the Edsel story, and I landed on the 200/Dart twins.
While not truly a failure, Chrysler something like a billion on their development only to have most people go “meh”. It was only produced for a couple of years before they said screw it.
Anyone else have a modern Edsel story? It doesn’t need to be car related.