Apparently that’s a thing. And the Industrial Design Society of America is doing a bunch of events and shit today. To celebrate, here’s possibly the most-boring, wordless video of some design process of the BMW 7er.

And since I have to speak and present to a bunch of students this evening at the newly-formed IDSA Student chapter in Austin, I need to do a quick sketch demo.

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Has to be done by 1100 CST. I was thinking Polestar. Less than an hour... GO

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