Apparently all the good villans are played by Brits. Ben Kingsley, Tom Hiddleston and Mark Strong all show up in the new Jag spot for the Super Bowl.
Edit: Apparently Gawker is in on the concept and created content for the campaign: http://goodtobebad.kinja.com/
Also, the F-Type Coupe is my new favorite car. One in orange would be super.