The tone and tenor of your articles sets the precedent for the tone and candor of the comments section. Specifically regarding the Beast, the cheap shots taken at Trump throughout the post set the stage for the shitshow of vitriol that follows. An opportunity to talk about past limos, tech in the existing limo, or a simple straightforward news blurb about the status of the new machine under development became burried in the need to rehash the same tired and rehashed jokes.