JDM Nissan dealer networks are fascinating.

I’m having a nerd moment.

Before 2007 Nissan in Japan used 2 dealer names called “Nissan Blue Stage”, & “Nissan Red Stage”. After the merge with Renault it changed to “Nissan Red and Blue Stage”. Nissan Red Stage was a result of mixing older sales channels form under “Nissan Prince Store” after merging with Prince Motors.


There was also “Nissan Cherry Store” previously known as “Nissan Cony Store”. This network assumed operations of small Kei Car builder Aichi Machine Industry Co. They make the Cony, Giant, Guppy. In 1970 that network was renamed Nissan Cherry.

Nissan Blue Stage came from mixing older sales channels called “Nissan Store” in 1955, then renamed “Nissan Bluebird Store” in 1966. In 1965 “Nissan Motor Store” was established.

In 1970 Nissan set up a store called “Nissan U Store”, this chain sold used cars (+ auctions). This chain is still maintained today. The whole purpose of this system was that each store sold cars to customers that were a certain size & price point.

Cars sold at Nissan Blue Stage (1999-2005): Fairlady Z, Serena, Cedric, Liberty, Cefiro, Laurel, President, Bluebird, Presage, Presea, Terrano, Leopard, Avenir, Nissan Truck, Safari, Hypermini, Caravan, Murano


Cars sold at Nissan Store (later Nissan Bluebird Store, Nissan Exhibition), Nissan Motor Store, (1955-1999): Liberta Villa, Bluebird, C80, Caball, Datsun Junior, Datsun Truck, Cabstar, Caravan, Civilian, Patrol, Datsun Sports, Leopard, Maxima, Fairlady Z, Gazelle, Terrano, Avenir, Cefiro, Laurel, Laurel Spirit, Prairie, Cedric, President

Cars sold at Nissan Red Stage (1999-2005): X-Trail. Teana, Cima, Sylphy, Crew, Skyline, Civilian, Silvia, Tino, Gloria, Pulsar, Sunny, R’nessa, Rasheen, Bassara, Primera, Mistral, Stagea, ADvan, Cube, Largo, Vanette, Clipper, Homy, Elgrand, Safari, Wingroad, Atlas, Murano


Cars sold at Nissan Prince Store, Nissan Satio Store, Nissan Cherry Store (1966–1999): Cima, Gloria, Skyline, Primera, Auster, Stanza, Violet, Pulsar, Pulsar EXA, NX, Langley, Volkswagen Santana, Volkswagen Passat, 180SX, Safari, Mistral, Elgrand, Homy, Bassara, Largo, Serena, Stagea, Wingroad, Expert, AD van, Vanette, Clipper, Atlas, Homer(cabover truck), Cherry, Sunny, Lucino, Cherry Vanette, Be-1, Pao, Figaro, S-Cargo

Nissan has classified several vehicles as “premium” and select dealerships offer the “Nissan Premium Factory” catalog. The vehicles in this category are: Skyline, Fuga, Cima, Fairlady Z, Murano, and the Elgrand. 

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