That’s definitely what you should name your brand if you want potential customers to trust in your product. On a related note, woke up this morning to find I had no heat. A quick scan says my electronic thermostat failed.
It’s a neat design. It’s a conventional thermostat, but with a heating coil in it. The ECU can heat it up and force it open to override the mechanical operation in extreme situations.
Unfortunately you can only buy it as a unit with the housing. Genuine BMW is $100+, OEM and aftermarket are substantially cheaper.