I imagine this is how Lotus feels. I have an all day meeting tomorrow (set up by me but prompted by our CEO) where I basically spend the entire day justifying my own existence to two people that I don’t report to but for some reason have to answer to. I’m fast, efficient, and by all measures a sports car of a marketing and branding professional but will still get confused looks.

On the bright side (this is sarcasm), the CEO will be present to quote “keep the blood from running too quickly”. Thanks the vote of confidence, bud.


Also, the Evora looks way better in bright colors.

Illustration for article titled Justifying your existence

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