Well at least now people will notice the car and realize it exists...at least till they leave the Kia booth and forget about it.

They brought out a bunch of Offroad Telluride versions as well:

https://www.prnewswire.com/news-releases/kia-brings-heart-pounding-horsepower-athletic-luxury-and-never-before-seen-vehicles-to-the-2018-sema-show-300740483.html

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