The not so thinly veiled contempt that Mr. Becker exhibits for trucks and SUVs demonstrates a lack of knowledge of the auto market. SUVs and trucks have not shrunk in size because their size is directly related to their capabilities. While Mr. Becker wishes to believe you can tow a 4000 lbs boat with a Prius that simply isn't possible. Additionally, the "antiquated" technology that they use also happens to be more capable and more RELIABLE than the advance technologies (cough *hybrid pickup*) that I'm sure he envisions.
Lastly on his attack against the Big 3, their corporate averages are lower because they are full line manufacturers. Toyota and Nissan have a minuscule percentage of the truck and large SUV market and their share has shrunk over the last 5 years.