I find this commercial’s lack of faith (in both car enthusiasts and STAR WARS enthusiasts) disturbing... There are so many things wrong with it. No spoilers, that Rogue doesn’t need downforce anyway.

Alright, so here’s what I’ve got:

  • “I’ve got a bad feeling about this.” I’ve got a bad feeling about the scripting already...
  • How can this Rey-lookalike lack confidence in driving? This is the same character who figures out how to fly the Millennium Falcon in Episode VII without even reading the Owner’s Manual.
  • When the road work changes to a First Order ground forces advance, where do all the other cars go?
  • When the X-Wing and TIE Fighter fly past, Nissan’s lane-keeping assist saves the day from Distracted Rey. Again, a user of the Force should be better able to focus under such pressure.

Overall, this commercial is an example of a much bigger trend in the automotive advertising industry. In recent years, more and more commercials portray “normal” drivers as easily distracted and technologically dependent of tech and features. This takes things about twelve parsecs further, by portraying a skilled user of the Force as having these traits as well.

Is it ethical to tell the public that it’s okay to relax one’s standards for focus and skill in driving? If Nissan Intelligent Mobility is essential for Rey, then surely everyone else can be that way too...

I think this is the most egregious example yet of such a trend. To say “I’ve got a bad feeling about this” would be an understatement. Seems that automakers think that the public’s driving skills are not fully operational...