There was a Jetta Wolfsburg TV ad when i was little that had a farmer tending his herd of Jettas and it finished with the line, “You can see the gleam in their daytime running lights...these are happy cars!”
VW has always been known for their cleverness. Let’s rebrand them with equal cleverness, and hopefully using similar elements to previous campaigns.
Like fahrvergnügen, a completely made up mashing of two German words in true teutonic efficiency, I bring you Fahrbetrüger, or Driving Cheating.
I know, I know, beating a dead horse, but still this could be fun.