Today Lexus UK unveiled an NX with wheels made of ice. Despite serving absolutely no purpose whatsoever, it works as a PR stunt.

Can you imagine if they made a tire and wheel package with the same offset as these ice wheels? It’d make the NX look so cool.

Dreams aside, this brings the IS made of cardboard to mind.


And this kinda got me thinking: in your opinion, do these PR stunts work? Would they persuade you to look at the actual car?