Today Lexus UK unveiled an NX with wheels made of ice. Despite serving absolutely no purpose whatsoever, it works as a PR stunt.

Can you imagine if they made a tire and wheel package with the same offset as these ice wheels? It’d make the NX look so cool.

Dreams aside, this brings the IS made of cardboard to mind.

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And this kinda got me thinking: in your opinion, do these PR stunts work? Would they persuade you to look at the actual car?