I’m sitting at my desk not feeling well so I thought I’d do a little shit posting instead of work. We all know how misunderstood the Springsteen song Born in the U.S.A. is. While a lot of people, and politicians, think it’s a jingoistic anthem it’s actually a song about a guy whose country has fucked him over. There is an automotive equivalent.
Chevy used Bob Seger’s Like a Rock for their truck adds for a long time. They used it as an anthem to show toughness and strength. The only problem is that, like a lot of Seger’s songs, it’s about the past. How tough and strong he used to be compared to now. It could be argued that maybe that makes the ads a little too truthful. Discuss.