Lincoln Motor Company, champion of the arts. Honestly I think maybe they just stop making cars and become a studio because whoever is picking these directors clearly has an eye for talent.
Obviously I'm a big fan of this kind of thing because it's what I'm doing and would like to be doing for big brands so the more success projects like this have, the more likely my visions will come to life.
Now you could dismiss these short films as hipster bait but before you climb on your high horse take a second to consider the fact that every generation has had it's "hipster" movements, they just were called other things.
The groovy '60s, funky '70s, rock n' roll/yuppie '80s, grunge/tech '90s, all spawned massive advertising campaigns and launched many a career in the entertainment industry.
I don't know what we're going to call this decade because I can't predict the future but I guarantee you that in hindsight, current "hipster" style won't be so bad. It's a whole hell of a lot better than glam and disco I can say that with confidence.
So thanks for giving talented people some budget to work with Lincoln. As far as advertising is concerned, yours is top notch. I support the different approach and honestly it's pretty refreshing. Last thing we need is more bullshit like what Lexus, Infiniti, Acura are cranking out in hopes that something will stick with someone under the age of 40.
Now get back to work on getting your house in order and build us a damn Continental!