If your Ford had a Matthew McConaughey, it would be a Lincoln

Looking for a new Genesis

Feast your eyes on a UK spec Hyundai Genesis and while so doing consider how unlikely it is you’ll ever see one even if you live there.

Just 50 have been registered in the UK since 2015 and this includes demo cars so Hyundai have cried “enough”. No more Genesis.


Why did almost nobody buy one? Because it’s a big, expensive, Americanised petrol car from a downmarket maker. The idea was that it would provide a halo effect but that only works if your halo has some visibility.

Better luck next time, Hyundai.

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