Watching the Fiesta Bowl, and the ad for the new CX30 comes up. It shows first how the car is an insulated oasis of peace from the noisy city, obviously trying to emphasize that Mazda is serious about NVH reduction a la Lincoln.
Then they show this couple driving on and off road and all around as they assemble their new restaurant. The message is that this car is carrying these people through all the destinations of their lives and toward success. The music is well chosen to convey the uplifting feel.
This commercial is so many levels above “zoom zoom” and “driving matters”. I put it more on a level with the Lincoln ads or what Apple does. If this campaign doesn’t increase Mazda sales, I don’t know what can.