If you haven’t watched the current season of South Park yet, I suggest you do if you have the time. It’s brilliant how Matt Stone and Trey Parker are critiquing not just the US election but American society.

These “member berries” are basically nostalgia drugs. Our culture has developed a raging obsession with nostalgia over the past few years. Here in just this 47 second clip, which uses Randy Marsh as a representative of the average American man, you can see how nostalgia takes Randy to a phantasmagorical state. He relishes in his fond memories of things like Star Wars and Bionic Man... but as soon as the berries mention “being safe” or “’member when marriage used to be between a man and a woman” Randy gets disturbed and spits them out. You gotta take the good with the bad... as a society when we remember things we loved we like to drain out the bad stuff during that time as well.

South Park later on in the season makes note of how Donald Trump’s slogan “Make America Great Again” stresses for a return of how things used to be. Here are some modern day examples.

A lot of movies these days are newer versions or adaptations of TV shows and movies from decades ago. The Magnificient Seven, Star Wars, tons of super hero movies, etc. Yeah, they’ll make great money off them cause we love nostalgia. So so much. They’ll re-release DVDs/stream on Netflix old shows before they send out the new version in theaters to make even more money. It’s a great scheme since it is an easy way for those spanning across different generations to interact and spend time with each other.

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But often times it does not go as planned for the audience. My cousin and I both loved Zoolander. It quickly became our favorite movie when were 12 years old. We saw the sequel when it came out last year and it was absolute rubbish. It tried way too hard to capture the charm of the first one and just felt rehashed, plain, unoriginal, unfunny, and void of content. You can only milk a cow oh so much before it runs out.

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Now I’m not saying nostalgia is a bad thing. But like most things, nostalgia should be consumed in moderation in order to prevent over-saturation and shitty remakes with no personality. There are benefits, like tools such as http://archive.org which is a great resource for finding old articles and files. I’ve used it for research during graduate study.

As one should, be aware of your cultural surroundings and how they’re affecting you. Nostalgia is EVERYWHERE these days - in your TV commercials and programs, in your sports stats (a fun thing we do at work is talk about hockey players we’ve forgotten over the years... ‘member Colton Orr? Arron Asham?’).

Your cars.

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K-Roll posted this picture recently. It’s perfect for this use case. For nearly a dozen years, the Mustang has stylistically echoed its legendary predecessor from the 1960s. And they’re selling like hotcakes. The Camaro and Challenger also use this formula.

The Mercedes G class has been able to sell very well at its astronomical starting price for what it is... at its core, it’s a 70s design with modern bits and pieces.

And a lot of you collect older cars, computers, electronics and tinker on them because it’s a hobby and there’s nothing wrong with that. It’s a great way to learn more about whatever you’re working on and one day you will pass that knowledge on to younger people.

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As a side note I’ve actually gotten rid of all my old computers and sold them off on eBay and internet friends. It was fun but I reached that point of figuring out what I can and cannot do with them and... quite frankly I don’t even play my older games much anymore. And I can just run them in a VM or DOSBox anyways.

The point of this really is just be aware nostalgia is everywhere and it’s not going away. While it is fun to ‘member the 90s and whatever else you grew up on it should not interfere with modernity.

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