So I expected a lot more FP attacks for this recommendation, but I put it out there because I think it’s a good idea.
They asked if you were CEO how would you save Harley?
My initial comment:
The only way to truly reset a company is a drastic, drastic departure.
The combination of electric bikes + (again, drastic departure) release a legit sport bike. Like go after the CBR1000RR-R or something. (Just include a 4th R and you should win!)
If you want to jump start the brand in a new direction. Do it. Build a race bike, throw cash at the problem to change the perception with a legit race team.
A new direction for the brand needs just that - a new direction. You can keep building the old rumble bikes to keep income coming in from those, but you can’t take a new direction if you’re staying on the same road.
Think about how to radically reset a company. Sure this is an awful usage of resources, but it could change everything which is exactly what’s needed to survice.
Like the most of you, I really don’t care if they survive and I don’t ride motorcycles (just water ones/PWCs). It’s just about the thought experiment of it.
Sure they could make an adventure bike and enter it in Dakar but it’s not extreme enough to reset their image.