It's a "Cigarbox," it's an Americanknock off "Matchbox." Details after the jump.
Made by the Aurora Plastics Corporation in the 1960's. The detail was good but the body is plastic and not die-cast metal. As you can see it lived a hard life. By hard life I mean my dad, cousins, bother, and I beat the living shit out of it. It's more of a gold color in person.