CT4-V
CT4-V
Image: Cadillac.com

(Edit: Kinja, being stupid as usual, got rid of the pics I had on here for whatever reason) I was reading C&D’s review of the new Cadillac CT4-V, which is really more of a V Sport model. In the comments I mentioned that no ones going to buy this thing, just as no one bought the CTS and ATS before it. Someone else mentioned “Used ATS-V’s are $30-40K right now, why anyone would pay “more” for a new one of these is a bit of madness?” And that’s the general thinking with Cadillac that we’ve gone over before. Why pay comparable German prices for them new when you can wait a few years and pick one up for a song used? And sadly, the ignoring of these vehicles shows by a simple search of inventory.

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Illustration for article titled Need more proof Cadillac doesnt sell? Just browse new listings
Illustration for article titled Need more proof Cadillac doesnt sell? Just browse new listings
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You see these 2 CTS’? Both are at the same dealership in Poplar Bluff, MO. Both are brand “new” 2018 CTS. And both have been sitting on the lot for over a thousand days. They are the oldest listings I found of the CTS. And its not just the CTS.

Illustration for article titled Need more proof Cadillac doesnt sell? Just browse new listings
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This XTS at a dealer here in SoCal has been on the lot for 915 days. From my findings, most models that are sitting are CTS, XTS, CT6 and the XT5 with averages being over 500 days. The extreme end is over 800. Sadly a lot of CTS-V models are sitting with their averages being over a year. This doesn’t bode well for the new models, who have already been met with a lukewarm reception. Its kind of sad thought that buyers don’t seem to agree with the pricing on them new, and are willing to wait to pick them up used I don’t get why this isn’t resonating with Cadillac, who seems to think that pricing on par with the competition is the way to succeed, with brands like Genesis showing its not.

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