Everyone remembers that brilliant used car commercial from Monday, right? The one where the 96 Maxima is touted as a "stunning tour de force"?
Well the director of social media marketing for Nissan North America took notice of the ad, and then did this...
The owner had lowered the price on his craigslist ad to $900, but Nissan offered him his original asking price of $1400 and then also threw in $1000 to a charity of the owners choice.
This is how you win at social media marketing.