Illustration for article titled Nissan is a mess. Really.

Nissan was repeatedly the company that kept people on their heels. It’s what they did best.

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From the tarmac of Le Mans to the dirt of WRC and the unforgiving Dakar, they did it all.

Illustration for article titled Nissan is a mess. Really.
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Illustration for article titled Nissan is a mess. Really.
Illustration for article titled Nissan is a mess. Really.
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Now, they mimic racing.

The last Pathfinder was a global, flexible and potent off roader. Sold globally.

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Illustration for article titled Nissan is a mess. Really.

The new one is a bloated, school runner. They won’t even bother to sell it in places like Europe or Japan.

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Illustration for article titled Nissan is a mess. Really.

The Kicks is a laughable effort.

Illustration for article titled Nissan is a mess. Really.
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They are at least trying in other parts of the world with the new Juke.

Illustration for article titled Nissan is a mess. Really.
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The Murano was nice at first but it aged horribly.

Illustration for article titled Nissan is a mess. Really.
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The sedans look decent but are boring and the interior quality is bad.

Illustration for article titled Nissan is a mess. Really.
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When they were new, the Z and the R took on Porsche(and Nissan made sure we knew it).

Illustration for article titled Nissan is a mess. Really.
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Now, they feel like they were produced alongside the Titanic.

They’re lineup is a mess. Their technology is a mess. Their dealers are a mess.

What happened?

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