Nissan surveyed 1000 car owners and non-owners in the U.S. between the ages of 18 and 65 :

  • Choice of younger generations: 86% of those 18-34 years old (Generation Z and younger millennials) who don’t own a sedan would consider buying one now or in the future. The same is true for 81% of older millennials and Generation X’ers (age 35-50).
  • Satisfied owners: U.S. sedan owners are just as satisfied with their cars (89%) as non-sedan owners (88%).
  • Function with four doors: SUVs and trucks don’t have a monopoly on being seen as functional. 95% of sedan owners listed functionality as the No. 1 thing they love about their car, versus 94% for non-sedan owner

Too bad Nissan makes many terribly boring ones

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