Nissan surveyed 1000 car owners and non-owners in the U.S. between the ages of 18 and 65 :
- Choice of younger generations: 86% of those 18-34 years old (Generation Z and younger millennials) who don’t own a sedan would consider buying one now or in the future. The same is true for 81% of older millennials and Generation X’ers (age 35-50).
- Satisfied owners: U.S. sedan owners are just as satisfied with their cars (89%) as non-sedan owners (88%).
- Function with four doors: SUVs and trucks don’t have a monopoly on being seen as functional. 95% of sedan owners listed functionality as the No. 1 thing they love about their car, versus 94% for non-sedan owner
Too bad Nissan makes many terribly boring ones