No charge awd

What’s with “no charge AWD”? Is this just a Canadian thing? I don’t understand how they just add “AWD to my vehicle” for no charge. I get that they are having a sale on all AWD vehicles during the slower winter months, but do you have to assume I am a complete idiot with the way it is worded. Do people respond to this type of foolery. Loosing faith in humanity.

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