NPoCP - Cadillac XT6 Starting Price Higher Than Rival Aviator

Pricing for the 2020 Cadillac XT6 was announced today. It will be starting at $53,690 for a FWD Premium Luxury.

The 2020 Lincoln Aviator starts at $51,100 for the RWD “Standard” trim.

Many have expressed disappointment in the new XT6, saying it has a boring “insert any badge here” exterior design and an interior that doesn’t bring anything new to the table. The lack of Cadillac’s SuperCruise also didn’t help.

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It will be interesting to see how sales figures of these two rivals go once they go on sale. Although I think the Caddy is priced too high from the get go, I get that GM is put in a hard situation pricing the XT6 when the platform sharing Buick Enclave is barely below it in price.

So, NPoCP? 

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