I always thought of the drag coefficient bragging as a recent, EV thing, but a quick google image search finds some interesting old adverts for cars that have drag coefficient numbers.

Illustration for article titled Old Advertisements Bragging About Drag Coefficients
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Illustration for article titled Old Advertisements Bragging About Drag Coefficients
Illustration for article titled Old Advertisements Bragging About Drag Coefficients
Illustration for article titled Old Advertisements Bragging About Drag Coefficients
Illustration for article titled Old Advertisements Bragging About Drag Coefficients
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The Grand Prix wins it at 0.29, though Nissan and VW get consolation prizes for actually using the leading zero like everyone is supposed to.

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