For all of you who grew up in Houston, or just NASA fans in general, the visual standards guide of the “Worm” logo is hopefully coming back in book form!
There’s also a great article from WIRED about how the “Meatball” was favored over the more scale-able/clean “Worm” logo.
Favorite quip from the article:
Fletcher: I’m simply not comfortable with those letters, something is missing.
Low: Well yes, the cross stroke is gone from the letter A.
Fletcher: Yes, and that bothers me.
Fletcher, after a long pause: I just don’t feel we are getting our money’s worth!
And there we have it...a beautiful logo reduced to an aministration official’s opinion about maximizing value from a cross stroke.