Marshals is unhappy that his job involves loosing his identity. Barney recommends he learns from the Penguins. The Penguin who doesn't huddle together with the masses freezes and dies. Note how the poster directly to the right says 'Strength' featuring two pillars, resonating the Twin Pillarmids.

#KeepOppoWeird, obviously. I think I may have just found a crazy person. (maybe.) If conspiracies that involve Buffy and HIMYM and penguins are your thing...