What is the sound of one piston slapping?
What is the sound of one piston slapping?
Illustration for article titled Perhaps not the best choice of sticker

Woodman’s is a Wisconsin-based supermarket known for being huge, cheap, decorated with ugly wood paneling, and chaotically disorganized but very well-stocked, except in the areas they choose to ignore like butcher & seafood counters. It’s run by crazy low budget tv commercial personality, Phil Woodman.

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For some reason, Phil Woodman decided at some point to adopt “¡Ay Caramba!” as his catchphrase, likely after becoming too much of an early-90s Simpsons enthusiast.

So because of this, when Woodman’s features a particularly incredible deal on one of their large yellow price signs, they sometimes stick a red CARAMBA! sticker on the price tag to draw additional attention among the stacks and stacks and stacks of merchandise.

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The “¡Ay Caramba!” Phil Woodman catchphrase isn’t in every commercial, but it is notably absent in this one with a Spanish-speaking employee hawking piñatas and Jumex drinks.

I love me some Woodman’s, because it’s damn cheap, has lots of good stuff, and I appreciate Phil’s brand of crazy, but I can’t help but think that maybe a sign on the door announcing your willingness to hire 15 year olds in your store is not the best place for a bright red CARAMBA! sticker?

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I dunno. I’m conflicted.

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