Porsche Rebrands in the Digital Age

Stuttgart - Porsche takes the next step into digitalization with the new QR Code Logo. It will replace the original Porsche Crest that was created in 1952 and will be first introduced with the Taycan.

Illustration for article titled Porsche Rebrands in the Digital Age

The move shows that we are not only leading the way into the digital age, but we are also disrupting ourselves. Let us know how much you love our new cutting-edge QREST logo! Further information: www.porsche.com/qrest

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