Date: June 19, 2013

To: All Mazda Dealers

Subject: #GAMECHANGER Reveal

Mazda North American Operations and Xbox Live proudly present a special world-premiere unveiling of an all-new Mazda vehicle on Wednesday, June 26, 2013 at 9 p.m. EDT. Be among the first to see this car prior to its on-sale date and catch a live concert following the reveal if you have the ability to stream it.

The reveal will take place at Center548 in the Chelsea neighborhood of New York. During the event, Derek Jenkins (Director, Mazda Design) and Tim Barnes (Director, Product Planning) will speak about Mazda’s rich design history and iconic vehicles leading up to the unveiling of this latest #gamechanger. To help generate buzz on this all-new vehicle, don’t forget to use the hash tag below in your social media blasts.

#GAMECHANGER

Following the reveal, our special musical guest, METRIC, will perform so be sure to stream the concert on Xbox Live. If you miss it live, we will have recorded highlights of the reveal and musical performance available on MazdaUSA.com on June 28th.

Best,

Russell Wager

Vice President, Marketing

Mazda North American Operations

So, new Mazda3? MX-5? What say you, oppo?