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PSA Kinda Maybe Coming to US with the DS Brand

Illustration for article titled PSA Kinda Maybe Coming to US with the DS Brand

PSA has had it rough as of late, but they want to reach profitability, and part of that is acknowledging the US is a pretty large market. Apparently, they want to start selling here by the turn of the next decade, with the new DS sub-brand as the spearhead for potentially Peugeot's and Citroen's return.


So yay and not at the same time. I want a 208 and a Grand Picasso, not some more premium DS vehicles. Also, with the increase in models available in Europe making it to the US, I have to wonder if automakers all around are pressuring political bodies to harmonize regulations as part of the US-EU free trade talks so they can save money building a common model instead of the US-specific ones they're forced to make now.

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