Look for the big teal elephant in the front row. Screencap via Goodyear.

Right in the front row at Homestead-Miami here is a Puffalump elephant I used as a pillow en route to the Lemons Rally. I was sort of living vicariously through this Puffalump last year as my friend Donnie had taken it to the NASCAR finale, and lo and behold, Puffalump ends up in a Goodyear commercial.