I don’t understand the appeal. What in this world is made better by covering it with advertising?

Gulf is maybe one of the most famous liveries that exists, everything has been seen in that soft blue and orange. But of course they have, Gulf made disgusting profits off pulling money from the ground at great cost to the planet and all of us. They could afford to throw enough money to have their name painted wherever they wanted. With racing liveries, they’ve managed to spend enough money to convince the world they’re good, even if they’re The Bad Guys.

Advertisement

And yes, I love burning oil as much as anyone here, but the companies that produce it are not doing their part, and are all the richer for it.

Illustration for article titled Racing Liveries Arent Cool
Advertisement
Illustration for article titled Racing Liveries Arent Cool

This may be subjective, but how is the painted up version better? Surely the pure version, with all design details and functional aero on display to the world, is easier on the eye. There’s an argument to be made that those who prefer the Gulf version are brainwashed, by the racing and the Le Mans, and the false association of Gulf with this awesomeness. Such brainwashing and base association is exactly the point of marketing - here’s young people enjoying a Coke in the sun, here’s a handsome man in a suit driving a Mazda, here’s a fast racecar with Gulf written on it. Associate, associate, associate. And liveries at their core are nothing more than marketing.

Advertisement
Illustration for article titled Racing Liveries Arent Cool
Illustration for article titled Racing Liveries Arent Cool
Advertisement

Another example, the Toyota GT-One. Ah, what a surprise - also funded by the fat cats selling the demise of our planet. I’m sensing a theme, and not just that the silky curves of this car are better viewed when not sullied by advertisements.

I understand that there’s a historical aspect to it - like it or not, certain historic races were won by Gulf cars, these are iconic moments in time. But recognize that rich companies paid a lot of money to slap their name on an iconic moment, to extract an ROI off people like us. The companies are not to be celebrated, and if you’re paying MSO to paint a modern car in Gulf colors, you’re doing the marketing for them. You’re the victim.

Advertisement
Illustration for article titled Racing Liveries Arent Cool

Share This Story

Get our newsletter