Memo to Lincoln Motor Company:

This is how you keep an American luxury car company alive. You build something desirable, something people actually want to drive. A car that begs to be shown off. A car that invokes the past but is still modern, luxurious but still ready to kick some ass, a car full of technology and good ol' fashion horsepower. Do that and you won't need a late-night comedian and some half-assed, bullshit, crowd-sourced, marketing campaign.

You can do this Lincoln.