I’m working on a research paper for my APUSH class that is about how US automakers lost the American market in the 1970s after the oil crisis because they weren’t ready for the change yet and how imports (with a focus on the Japanese but certainly not exclusive - VW and others are important too) were able to grab the market share.

I know it’s not the most interesting but my teacher isn’t really interested in cars and cares more about the cultural effects. If you guys could find any sources showing the cultural obstacles that Japanese had to overcome (namely racism) that would be great. I read on Wikipedia (not a source, just background info) that Americans sometimes burned Japanese cars in backlash but haven’t found any other evidence.

Essentially any reputable sources related to the topic will be helpful. Thanks a lot!

NSXs for Your Time